
It's finally happened. The election is finally getting interesting. And it's all thanks to Michael Steele's
puppy commercials.
Before I go any further, please read these important disclaimers:
1. I'm a sucker for anything with puppies, and
2. This evaluation is simply my personal assessment and should not be construed as an endorsement of either Michael Steele or Ben Cardin. (I actually can't relate to either of them.)
That said, if the senatorial race was based on originality alone, Steele would be the clear winner. Think about some of the ads you've seen on TV lately. They're all pretty much the same. You can insert Mr. Interchangeable Generic Candidate into any of them and not really notice a difference.
The following quotations come from the websites of the two candidates for governor.
"We need to focus on giving students, teachers and parents the resources they need to succeed."
"Maryland needs to share information at all levels -- federal, state and local -- to prevent disaster before it can claim more lives. We need to look to the future, with comprehensive plans, statewide drills, and interoperable communications technology, in order to protect our people and communities."
"[M]y campaign will continue to use this overwhelming expression of support to further my vision for better schools, safer neighborhoods and a healthier environment."
"Maryland must be an economic center based on first-rate education, technology, manufacturing and entrepreneurship."
Okay now tell me which quotations go with which candidate. (No Googling allowed.) Yeah, I can't do it either. Seriously... you would expect to hear any of those comments coming from either of the two candidates.
And that's why this ad campaign is different and whoever came up with it should be feeling pretty good right about now. Did you know who Michael Steele was five years ago? Do you know who he is now? Exactly.
Aside from attacting nationwide attention to the race, it's also forcing Cardin to respond. To Cardin's credit, he's done an impressive job of responding. He turned Steele's clever ad into a discussion of the issues. He reminds voters that while Steele likes puppies, he loves President Bush. For most Marylanders, that thought is far more terrifying than Steele's "scary music" any day.
Still, Steele has people talking. Even if they're not all fans of the puppy ads, people are talking about these commercials. A few crazies are calling Steele out for using a dog that wasn't his own in the ad. (Steele has a cute Husky, for those of you keeping track.) Others insist that Steele is using the commercial as a diversion from the real issues. Either way, he's getting attention and name recognition and that's the lifeblood of politics.
So thank you to the ad wizards who are making what could be an otherwise bland race a little more exciting. The voting public (or at least this member of the voting public) thanks you bunches.
Oh yeah... no offense to the inexcusable glitches preventing people from voting in the primary election. I found that really interesting too. It's just that like most Americans, TV tends to keep me interested longer that oh, say, things like constitutional rights. (Really, I'm kidding. Maybe.)