I need a really expensive house and a bunch of plastic surgery. Baltimore Magazine told me so.Okay, so technically that's what Baltimore Magazine's advertisers are telling me, but you get the point.
I'm pretty sure I fall into the 99-year-old magazine's intended demographics. I'm a married, late 20-something professional, who dines out regularly, goes to the theater, and, in theory (only in theory, I might add), I have disposable income because I'm childless. Now I don't live within the city limits, but I think Baltimore Magazine still hopes to attract suburbanites like myself. With all of the lavish houses out in the Valley advertised for sale at a mere $7 million, apparently county or country living isn't all bad.
It's actually quite interesting to flip through an issue of the magazine and learn just who it is that's supposed to be living in Baltimore. I have to be honest: When I think of Baltimore, ritzy socialites don't come to mind. I picture a high murder rate. I picture an out-of-control drug culture, filled with violence, absentee parents, and illiteracy. I picture the Baltimore I see on the subway everyday.
While I do acknowledge the success of some revitalization efforts, you're still not going to see me walking around the outside of the Hippodrome at night. I ride the subway everyday to and from work and I can tell you that Baltimore is not as high-brow, upper-crust, and hoity-toity as advertisers may want to believe.
But Baltimore Magazine thinks that's the real Baltimore, or at least its readership. According to its website, "Baltimore magazine readers are educated, affluent professionals with an average investment portfolio worth almost $200,000. They use credit cards almost twice as often as the national average. Eight out of ten readers read every issue and nine out of ten use the magazine to make buying decisions."
Of course I'm in no position to tell the advertisers what does and doesn't work. Obviously they're seeing some sort of return if they continue to run high-priced ads in the glossy monthly. Someone out there must be reading it and agree that, yes, cosmetic dentistry is a must, and I really do need to trade in that 05 Mercedes/Lexus/Hummer/Bentley for a newer model.
I don't begrudge those who can spend with reckless abandon. I simply doubt they're as prevalent as the magazine indicates. Is there a small sub-culture of the cultured (and filthy rich) living among us that I just don't know about? If so, where do I sign up? I'm ready for my $148 umbrella that's pictured on page 94 of the April issue. The broken ones littering the streets of downtown on rainy days just bring me down.

